Join us live with on-air talent & producer of The Lipstick League podcast, Natalie Egenolf, the Philadelphia sports broadcasting legend formerly of NBC Sports Philly, 97.5 The Phanatic, and betPARX to talk about behind-the-scenes of live sports broadcasting, plus the latest (BIG) news in Philly sports!
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UFD Tech: Streaming Across the Country with Starlink | Speedify LIVE
January 10 @ 1:00 pm - 2:00 pm EST
On the 166th episode of Speedify LIVE we are joined by Brett Stelmaszek from UFD Tech to talk about his journey as a tech content creator and his experiences streaming cross-country using Starlink and Speedify while raising money for SYNGAP1 research!
We chat with Brett about streaming vs video production, the many challenges of the Cannonball Run, how they found Speedify, and what’s next for UFD Tech.
Here are our 5 takeaways from our chat with Brett Stelmaszek:
- When it comes to streaming vs video content, Brett says he takes a multi-pronged approach. Being responsible for a number of people, Brett needs to make decisions from a business perspective, balancing things between what he wants to do, what the audience wants to see, and what can make a profit. He says streaming is great for building a community, but when it comes to profitability, so far, YouTube and sponsorships do more.
- UFD Tech does a lot of giveaways, including $20,000 worth of prizes during the Cannonball Run! Brett says he always wants to make sure that when he’s streaming, he’s also giving people a reason to watch, so he works with sponsors and offers up his own personal inventory for giveaways as well!
- According to Brett, with livestreaming, you have to make it interactive, because otherwise, you might as well just make a video! With his streams, Brett wants to create a space where people can make their voices heard, interact and build para-social relationships, because the people aspect of livestreaming is what makes it unique.
- Brett chose a Tesla for the Cannonball Run for multiple reasons: the Tesla has the best charging network in the US; the autopilot helps a lot with running a stream while driving cross-country; but most importantly: the Tesla provides better accessibility with its flip-up door for his physically disabled son, making getting in and out of the car much easier for him!
- For the Cannonball livestreams Brett and team needed a number of things to make it work: an ATEM Mini with multiple cameras, a wireless HDMI transmitter allowing them to take the camera outside the car, a laptop that could handle running the stream, three separate mobile connections from different carriers, Starlink, and finally Speedify bonding it all together.
If you’re not interacting with the people who are there to watch you live, just make it a video. It doesn’t have to be live if you’re not engaging them. And I don’t always follow that rule. But for the most part I want people to feel like there’s a place for them where their voice is going to get heard.