Live Streaming Videos – Today’s Big Thing in Marketing
Businesses put live video to work for a plain reason: an audience will watch a person talk in real time far longer than it will read a page. What sinks them is rarely the idea; it is an office internet connection that cannot sustain the upload for a whole session.
Speedify is an app that carries a broadcast over several internet connections together (Ethernet, Wi-Fi and 4G/5G cellular), so a dip in one connection does not freeze the host mid-sentence. That needs at least two internet connections; on a single connection Speedify works as an encrypted VPN and cannot stop that connection from dropping.
Speedify bonds every link you have into one broadcast feed, with no hardware
Seven ways to use live video, from behind-the-scenes clips to training workshops and live troubleshooting, follow below; Speedify’s team can advise your company.
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How Speedify combines internet connections on any hardware
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Speedify offers three commercial paths. They work together, and most enterprise customers use two or more.
01
Speedify Teams
Speedify on every supported OS for every team member
Centralized dashboard for billing, user provisioning, and usage analytics
CSV import/export and a RESTful management API
02
Speedify for Routers
License for supported OpenWrt routers
Powered by Speedify hardware lineup ready to deploy out of the box
Miri, GL.iNet and other partner models
Covers every device on the network, with no per-device install
03
Embed Speedify into your product
A · DIY
Build it yourself with the Speedify SDK.
Integrate Speedify into your iOS, Android, Windows, macOS, Linux or QNX product. Full developer documentation, sample code and supported integration paths. Your team owns the build, and the Speedify SDK handles combining the internet connections.
B · CUSTOM ENGINEERING
Have the Speedify team build it for you.
Requirements for Live Streaming for Your Business
All you need is a mobile device (usually a smartphone) with a good camera plus fast and stable internet to grab all the attention you deserve. Potential customers or followers will be able to watch your live streams online. But you can grab their attention offline as well, if you’ve got a physical space. Most compact and lightweight mini projectors work decently in showing videos to the masses.
Apart from the latest devices, a speedy and reliable internet connection is also required. It matters just as much for live stream shopping. According to some studies, people spend 3X more time on live videos than pre-recorded and edited videos.
A simple way to cut live streaming connectivity problems is to use multiple Internet connections at the same time. On your smartphone, for example, you can combine Wi-Fi and cellular. That is what Speedify does as a VPN that combines connections: when one connection weakens, the video keeps going over the other, so live videos buffer, stutter and disconnect much less often. Speedify works with any live streaming platform, be it YouTube, Facebook Live, Twitch or others.
1. Reach Your Target Audience with Regular Live Broadcasts
Videos are a great way to get to your target audience. When you stream live from your premises, you reach a wider community who want to interact and connect with you in real-time. With time limits uplifted, video can stream live through multiple platforms.
This has not only increased brand awareness, but also enhanced the overall feedback. An event is a success when it gets global and what is better to reach people beyond borders than live-streaming the events. Companies like Lululemon and Blinds.com communicate live once a week with customers.
2. Showcase Some Behind the Scenes Videos
People are used to getting the end product or service, but have you ever witnessed the excitement of customers when they see the product in its making?
Audiences enjoy watching the behind the scenes of a movie. When you live stream a product while it’s made, it naturally drives the attention of the audience towards your company. It enhances the engagement even before the product is launched and this can result in a positive outcome later. Target streamed behind-the-scenes footage of a Gwen Stefani music video and got over 75,000 views.
3. Host Training Workshops and Seminars
YouTube is loaded with tutorials and training videos that help many users. Live streaming those training sessions, especially when your speaker is a well-known personality from the field, can boost the excitement and engagement of the audience that you connect with. You can talk live, give instructions, get honest viewpoints and answer questions as they come in.
Wendy Davis’ 13-hour filibuster in 2013 crossed over 250,000 views across 180 countries, generating over 400 membership sign-ups after the stream concluded.
4. Run Contests
This has always been a fun part in marketing overall and social media especially. The various influencers keep their audience engaged by throwing random giveaways and running contests. This attracts a lot of users who engage with your profile, participate and eventually end up benefiting you and your company.
Live streaming can take this enthusiasm much higher. You can simply ask your users to participate in the contest or maybe show them one running in the office. BeatJunkies.TV posts regular challenges on their Instagram account, encouraging followers to show off their DJing skills for a chance to win a month’s membership to their service.
5. Engage in Live Feedback Sessions
People don’t always tick off all the boxes on the feedback form, they might find it boring. But asking them for their feedback on a live streaming video can actually help in gaining some honest opinions about your upcoming project.
Not only does it excite them, but it also involves them in the process. You can respond and clear their doubts or maybe take note of some of them. Photography expert Trey Ratcliff got a massive response when he offered free photography critique through Facebook Live.
6. Live Troubleshooting
Live streaming videos on troubleshooting the real issues will help you grab some eyeballs. Usually websites allow people to talk to a bot rather than a real human being. Streaming live videos and giving them solutions will help them to connect with you in real time and appreciate you for your constant efforts to stay in touch.
Benefit Cosmetics chose to host a series of how-to videos teaching makeup techniques and raised brand awareness.
Speedify Is Used on Millions of Devices Worldwide
Speedify has made internet connections faster and more reliable for businesses and individuals since 2014.
15M+
Speedify downloads worldwide75K+
5-star reviews for Speedify on iOS and Android82
Speedify server points of presence in 50+ cities on 6 continents500TB+
Of internet traffic carried by Speedify every weekSpeedify Partners
Speedify works with these companies to bring faster, more reliable internet and networking technology to their customers and employees.
7. Keep Your Customers Updated to Your Progress
When a project takes a long time or when the users are too excited for the upcoming launch, you can give them a quick status update by live streaming the process. This will boost up engagement and will grab their attention early on the project. Chevrolet announced the product release of new EV Bolt and its features via a Facebook Live video.
Almost everybody has access to social media platforms now. Used well, live video on them increases brand awareness, the number of followers and, with luck, the number of customers.
Speedify Business Solutions
Speedify Teams
Speedify for Routers
Speedify Embedded Solutions and Integrations
Add Speedify to your own app or hardware with the Speedify SDK. Your product then combines internet connections, fails over automatically when one drops, and encrypts the traffic, using the same technology as the Speedify app.