Network traffic management is crucial for maintaining optimal network performance and security within enterprise environments. By effectively monitoring, analyzing, and controlling network traffic, organizations can optimize resource utilization, prevent congestion, and mitigate security threats. Speedify, a powerful network bonding tool, can further enhance network performance and reliability by combining multiple internet connections, such as Wi-Fi and cellular.

This technology, known as broadband bonding, ensures seamless connectivity, reduces latency, and improves overall network resilience, making it an ideal solution for organizations seeking to optimize their network infrastructure and safeguard critical business operations.

We live in a world where mobile data traffic is on an exponential rise, accounting for a predicted growth of almost 300% in the following years, according to Statista: “In 2022, the average data used per smartphone per month worldwide amounted to 15 GB. The source forecasts that this will increase to around 46 GB per smartphone per month globally in 2028”. Ericsson’s June 2024 Mobility Report has a similar figure when it comes to mobile data traffic per smartphone. But when looking at total mobile network traffic, they forecast a CAGR of 23% between 2023 and 2029, reaching an impressive 466 EB (exabyte)/month

The main drivers for this growth are the rapid redeployment of 5G networks globally and the escalating consumption of video streaming services, social media and other real-time communication applications. Naturally, the numbers are different from region to region, but the overall trends are the same. Network traffic management services help cellular carriers be on top of the rising demand.

Customer satisfaction is immediately affected when the network infrastructure on which we have grown to rely fails to meet demand. For many enterprises, the ability to transport high capacity data quickly over these networks is essential. Impacts include slow or crowded networks, devices connecting to unmanaged, subpar Wi-Fi, inadequate or outdated coverage in rural regions, and infrastructure failures. When it comes to offering a quick and dependable service, a contemporary and flexible network service is essential.

One other significant element that is an issue at this point is the price of cellular services. MVNOs are directly witness to this. The cost of traffic on the mobile network can make it difficult for them to compete because they aren't using their own cellular infrastructure. They will undoubtedly not receive the long-distance coverage that cellular data offers, even in the event that a Wi-Fi network architecture is available.

And let's not forget about online traffic security. Most companies now use VPNs for their remote workers, as they are aware of the dangers that reside with both public Wi-Fi and cellular data traffic. As stated in the 2024 GSMA security threat landscape report, implemented security defenses include a secure by design architecture and multi-layered defenses, where the usage of VPN encryption can help organizations.

These are even more important when your main market is a competitive one, such as North America, most of Europe and Asia. Your existing clients and potential ones will just choose the best available alternative.

In order to address issues related to infrastructure and costs, many network operators from North America especially have started to employ traffic shaping techniques. These are essentially some bandwidth management methods that prioritize certain types of network packets to ensure higher network performance for higher priority applications.

Data throttling is one technique widely used - it will slow down specific types of traffic (usually streaming and gaming) in order to accommodate more traffic, hence more happy users. At least that’s what they think...

But, as we all know, you don’t get happy customers by limiting their bandwidth or making them pay obscene amounts for extra mobile data traffic. So, what’s the real solution to get a fast and reliable Internet?

Mobile network operators and providers of professional mobile data services who are going through a digital transformation are looking for new revenue opportunities. Many offer security-as-a-service or specialized digital content channels but alone, these can be a weak proposition with slow adoption. A better approach is to provide broader connectivity and security enhancing services which will delight your customers every time they connect. Service providers can now get the industry leading network traffic management suite packed full of features which are immediately monetizable whilst lowering traditional service costs.

Speedify provides mission critical solutions for businesses of all sizes with a zero-day ROI by offering:

1. A white labeled carrier-grade mobile application, ideal for creating a customer facing value-added subscription service.
2. An SDK for including in-home CPE (Consumer Premise Equipment) to provide standard Hybrid Access Gateway functions and ensure a mobile backup path for fixed line customers.
3. An offload and traffic routing service which can lower the operational cost of a mobile service provider whilst increasing the value of analytics and other value added services deployed in the network.

Coupling the above with the world’s only bonding VPN service, customers get peace of mind through industry leading security which is resilient to network interruptions and handovers. Performance impacts at the network edges are avoided and reliability is improved by using more than one network at a time – Speedify is a game changing differentiator.

As explained above, the main benefits for mobile network operators and professional mobile data network services providers is lowering operational costs while increasing service value. Some of our SDK partners include organizations like Xfinity, CUJO AI, OmniAccess, Cox and Comcast.

We compiled a table that explains how Speedify can help with connectivity and security hassles:

Ready to find out more about Speedify? Reach out!