Network traffic routing services are essential for optimizing network performance, security, and reliability. By intelligently directing network traffic, these services can improve application response times, enhance user experience, and safeguard critical business operations.

Speedify, a powerful network bonding tool, can further enhance network performance and reliability by combining multiple internet connections, such as Wi-Fi and cellular. This technology, known as broadband bonding, ensures seamless connectivity, reduces latency, and minimizes the impact of network outages, making it an ideal solution for organizations seeking to optimize their network infrastructure and safeguard critical business operations.

In networking, traffic routing refers to the process of selecting a path for traffic in a network or between or across multiple networks. This process is based on a series of algorithms, including routing tables and routing protocols.

 When you optimize the algorithms, you get more efficient network traffic routing, which results in faster speeds and more reliable data transmission.

In the context of wireless networks, traffic routing is choosing the optimal path for data transmission to ensure efficient and reliable communication. This relies, as the general network traffic routing, on routing protocols and algorithms, including:

• Ad-hoc on-demand distance vector (AODV)
• Dynamic source routing (DSR)
• Destination-Sequenced Distance Vector (DSDV)
• Optimized Link State Routing (OLSR)
• Wireless Mesh Routing Protocol (WMRP).

In today's world, optimizing traffic is key to scalability and efficiency on the provider's side, ensuring a higher level of satisfaction for users.

We live in a world where mobile data traffic is on an exponential rise, accounting for a predicted growth of almost 300% in the following years, according to Statista: “In 2022, the average data used per smartphone per month worldwide amounted to 15 GB. The source forecasts that this will increase to around 46 GB per smartphone per month globally in 2028”. Ericsson’s June 2024 Mobility Report has a similar figure when it comes to mobile data traffic per smartphone. But when looking at total mobile network traffic, they forecast a CAGR of 23% between 2023 and 2029, reaching an impressive 466 EB (exabyte)/month.

The main drivers for this growth are the rapid redeployment of 5G networks globally and the escalating consumption of video streaming services, social media and other real-time communication applications. Naturally, the numbers are different from region to region, but the overall trends are the same. So, in this context, using network traffic routing services is a must.

When the network infrastructure on which we rely fails to meet demand, consumer satisfaction suffers. Many industries rely on the immediate movement of high-bandwidth data across these networks. Poor/legacy coverage in rural locations, infrastructure issues, congested or slow networks, and devices latching onto unmanaged Wi-Fi all have an impact. A modern and adaptable network service is essential for offering a fast and dependable service.

Another significant component that can cause issues is the expense of cellular services. MVNOs see this firsthand. Because they do not use their own cellular infrastructure, the cost of traffic on the mobile network can make it difficult to compete. Even if a Wi-Fi network architecture is available, it will not provide the same long-distance coverage as cellular data.

Online traffic security is also something that most companies address by using VPNs for their remote workers, as they are aware of the dangers that reside with both public Wi-Fi and cellular data traffic. As stated in the 2024 GSMA security threat landscape report, implemented security defenses include a secure by design architecture and multi-layered defenses, where the usage of VPN encryption can help organizations.

These are even more important when your main market is a competitive one, such as North America, most of Europe and Asia. Your existing clients and potential ones will just choose the best available alternative, that is most likely employing some sort of smart network traffic routing strategy.

To solve infrastructure and cost challenges, several network operators, particularly those in North America, have begun to use traffic shaping techniques. These are essentially bandwidth management techniques that prioritize specific types of network packets to ensure better network performance for higher-priority applications.

Data throttling is one technique widely used - it will slow down specific types of traffic (usually streaming and gaming) in order to accommodate more traffic, hence more happy users. At least that’s what they think...

But, as we all know, you don’t get happy customers by limiting their bandwidth or making them pay obscene amounts for extra mobile data traffic. In this context, the use of network traffic routing services is the way to go.

Mobile network operators and professional mobile data service providers are seeking new revenue streams as they undergo a digital transition. Many companies provide security-as-a-service or specialized digital content channels, but these can be weak propositions with delayed acceptance. A better way is to give more comprehensive connection and security enhancement services that will please your clients every time they connect. Service providers may now access the industry's leading suite, which is packed with features that are immediately monetizable while cutting traditional service costs.

Speedify provides mission critical solutions for businesses of all sizes with a zero-day ROI by offering:

1. A white labeled carrier-grade mobile application, ideal for creating a customer facing value-added subscription service.
2. An SDK for including in-home CPE (Consumer Premise Equipment) to provide standard Hybrid Access Gateway functions and ensure a mobile backup path for fixed line customers.
3. An offload and traffic routing service which can lower the operational cost of a mobile service provider whilst increasing the value of analytics and other value added services deployed in the network.

Add the world’s only bonding VPN service and customers get peace of mind through industry leading security which is resilient to network interruptions and handovers. Performance impacts at the network edges are avoided and reliability is improved by using more than one network at a time – Speedify is a game changing differentiator.

The main benefits for mobile network operators, MVNOs and professional mobile data network services providers is lowering operational costs while increasing service value. Some of our SDK partners include organizations like Xfinity, CUJO AI, OmniAccess, Cox and Comcast.

We compiled a table that explains how Speedify can help with connectivity and security hassles:

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